A Private Brand Flies High
 
Gulfstream Aerospace has led the evolution of business and personal aviation since the late 50’s and has continued its commitment to creating and delivering the World’s Finest Aviation Experience.  Our PR firm was engaged to assist with brand visibility in target markets – the USA, Latin America and India.  We work with media, VIPs, influencers and business editors to help promote Gulfstream’s innovation platform, customer-focused designs and success. Through strategic media events and cultural programs, we continue to reinforce Gulfstream’s leadership position while staying focused on the company mantra of “Excellence Worldwide.”

Architecture and Art come together for a Global Law Firm
 
LSM undertakes ambitious architectural projects around the world, consistently delivering innovative design solutions using strategic thinking, analysis and investigation. Established in 1991, the firm boasts of global clients such as K&L Gates, General Dynamics, USA Today, Tishman Speyer/Rockefeller Center, Bloomberg DC, and many more.
Our PR firm was hired to promote LSM among a target list of lifestyle and design media in the USA and abroad.  Their new project for Covington & Burling in Washington D.C. represents the law firm’s business strategy articulated through art and design. A focal point of the 420,000 square foot facility is an art installation by modern master, 92-yr old Venezuelan artist Carlos Cruz-Diez, whose award-winning work has been celebrated by museums around the world.  Along with the new and contemporary architectural platform, LSM’s architecture and design scheme for Covington & Burling has helped energize the downtown D.C. art scene. We secured a cover story in the preeminent design publication, Wallpaper* magazine, with Maestro Cruz-Diez featured on the cover and LSM was highlighted prominently in an article about business, art and design.

Modern Design in the World’s Largest Fairground

The world’s most important consumer goods trade fair has achieved quintessential recognition as the authority in the Dining, Giving and Living areas. Held annually in Frankfurt, Germany’s business district, Ambiente features over 4,700 exhibitors from more than 80 countries.  It is the iconic design and lifestyle show for brands and influencers.
Our firm works with the leadership team to bring attention to the brand as a design destination.  Each year, we are tasked with hosting editors and digital journalists to experience the fair at its best from events to private launches and exhibitions.  We work on editorial coverage with topics ranging from profile stories to designer interviews to product roundups.  With the brand being top of mind, we also assist with co-branding campaigns in the USA and Mexico coordinating closely with the team in Germany.

Ready to Wear and Interior Textiles

Heimtextil is the biggest and most important international trade fair for home and contract textiles and is held annually in Frankfurt every January.  At this leading event for interior textiles and style, international manufacturers, dealers and designers present products and innovations to a large audience of trade visitors. Our firm has promoted Heimtextil in the North American market and every year, we host a group of editors to experience the various offerings and design presentations at Heimtextil.  Showcasing the best in textiles and trends, we work collaboratively with journalists on concept stories, product features, designer interviews and articles to help increase recognition.

Fresher Thinking for over 70 Years

Icons of design and paragons of performance, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in the world’s most luxurious homes and projects.

Sub-Zero, Wolf, and Cove engaged Gita PR for a strategic PR program to highlight the company’s unified tri-brand vision and the commitment to the ultimate customer experience, excellence, craftsmanship, design innovation and technology. Through media collaborations, private events, exclusive facility tours,  press outreach and tapping into our coveted list of high impact media in industry, consumer, luxury lifestyle, epicurean, business/high profile spheres, we have garnered coverage in Forbes, Elle Décor, Traditional Home, House Beautiful, Architectural Digest, and Washington Post, to name a few. In December 2018 we hosted Oprah’s Favorite Things Live segment at the Sub-Zero, Wolf, and Cove Manhattan Showroom with Gayle King and Adam Glassman for the full brand experience.

Predict Delicious

Luxurious countertop appliances and kitchen tools that offer professional features, timeless styling, and the attention to detail one has come to expect from Wolf. The collection of precise instruments allows users to prepare every meal with confidence.

We assisted Wolf Gourmet on a strategic PR plan to promote the portfolio of products to a VIP list of lifestyle, luxury and food publications.  One of the key highlights of the PR program was placement of the Wolf Gourmet Precision Griddle in Oprah magazine’s December 2019 issue.  The griddle was selected by Oprah herself as part of 2019 Oprah’s Favorite Things. We also crafted a comprehensive Wolf Gourmet influencer program that showcased Wolf Gourmet via an earned media partnership with some of social media’s most followed and engaged influencers.

Design Rockstar

Mick De Giulio is one of the most renowned kitchen designers in the world.  He has worked with brands such as SieMatic Gmbh, Sub-Zero/Wolf, Meredith Corporation, and others.  He recently completed a 10,000 square foot showroom dubbed the Inspiration Studio at Abt Electronics, the nation’s largest single-store retailer of electronics and appliances. Mick has also published two books: Kitchen-Centric in 2010 and Kitchen in 2016.

Our firm has been working with Mick for over 25 years.  Our commitment to his international studio has resulted in a variety of kitchen, product and trend stories from publications such as Traditional Home, House Beautiful, Architectural Digest to Interior Design magazine, ForbesLife, The Chicago Tribune and more. We continue to assist Mick in promoting his work in Milan and New York.  His books have been well received and chronicles trends and unparalleled designs for the heart of the home.

Award winning cheese

Since 1978, the Caputo family has been proudly crafting the finest Italian cheeses, bringing authentic old-world taste and tradition into every bite! Today, Caputo Cheese is a thriving company with the same commitment to quality that René and Pasquale had from the beginning. The Caputo family, now led by their son, Natale, along with the Caputo team, strive to bring their customers a taste of the old world…with new-world service. From the classic Caputo grated cheeses to the Caputo award-winning Fresh Mozzarella, Caputo products possess the quality, flavor and consistency that only high standards and family pride can produce. Last year, they proudly won 1st place for their hand-dipped Ricotta, 1st Place for their Burratini and 2nd Place for their Nodini at the American Cheese Society Contest.

In 2017, Natale Caputo hired Gita PR to assist with public relations and social media for the Caputo Cheese Market retail location in Lake Forest, Illinois. When asked to expand our PR initiatives to the state-of-the-art manufacturing facility in Chicago, cheese lovers everywhere got to have a sneak peek into the wonders of cheesemaking as featured on Steve Dolinksy’s Hungry Hound, Chicago’s Best, Fox News, Windy City Live and even nationally in Forbes.

Woman Empowerment at its Finest

From a history dating back to Paris in the mid-1700’s to the present day, Veuve Clicquot has continuously defined the ‘art of champagne.’ Outside of its exclusive range of products, the brand has also taken part in non-traditional and creative marketing initiatives to showcase its deep commitment to the modern landscape.  Events like the Veuve Clicquot Polo Classic, Salone del Mobile in Milan and the Business Woman Awards have reinforced the Veuve Clicquot luxe experience around the world.

Along with design projects in Milan and New York, GITAPR worked on a special cultural project to assist the Paris office select a recipient for their Veuve Clicquot Business Woman Award in India.  Because of our firm’s success in the Indian marketplace and knowledge of the diaspora, we coordinated the candidate nomination and selection process to hosting the awardee in Paris and at the champagne headquarters in Reims, France. The honor was given to Indian author, socialite and influencer Shobhaa De, who earned the title of Veuve Clicquot’s 2011 Woman of the Year Inde. Ms. De and 39 other women honorees christened a vine in their own name at a vine baptism ceremony. The coveted award, pays tribute to ‘courageous, accomplished and creative women’ who exhibit a spirit of enterprise and resilience.

Jewelry as Unique as You

For Clara Williams, creativity and style have always gone hand-in-hand. Years ago, newly graduated from Harvard’s MBA program, Clara forged a career in technology. But a deeply rooted passion for metalsmithing, discovered during her college years at Dartmouth College, resurfaced as a hobby.

Nearly two decades later, Clara’s signature line of jewelry continues to flourish thanks to her style philosophy:  individuality and personal choice are key to feeling beautiful. In a playful mix-and-match tradition called “style mixology,” necklaces and earrings can be effortlessly transformed thanks to signature design features: an ingenious magnetic clasp and clever shepherd’s hook. Stunning one-of-a-kind stones, jewels, mixed metals, and unusual treasures sourced from Clara’s travels can easily be interchanged to create one of many looks. Clara continues to drive the collection’s design process, creating unique pieces that stand out in a crowd — just like the women who wear them.

Gita PR was engaged to define a strategic media outreach program in alignment with the brand platform to increase awareness and provoke curiosity about Clara Williams and her extraordinary, handcrafted jewelry. As inspired messengers, we outlined creative angles and storytelling narratives highlighting Clara Williams’ vision of the brand (design & innovation, competitive edge, customer experiences, avant-garde collections, craftsmanship, luxury products) that result in impactful coverage in key print and digital platforms. Through substantial lifestyle press, targeted outreach and introductions to industry influencers, we have secured editorials in magazines such as Veranda, Town & Country, Chicago magazine, Sheridan Road magazine, and many more.

Recreating the Way We Live, Work and Travel through Design

Lauren Rottet is known for her expertise and leadership in the Design of Office Environments and has created spaces for many of the Fortune100 Companies including Goldman Sachs, Disney and GE as well as top International Financial Services, Law Firms, hotel companies, developers and industry leaders.  In particular, she is cited for her expertise in advancing modern design to reflect a current approach based on technology and contemporary methods of working. Years ago, her furniture designs set the standard for the Law Office work wall and she is currently developing furniture to accommodate the new way of working. With over 40 million sf of built office and law firm experience, Ms. Rottet continues to lead the industry in innovative thinking and design.

Gita PR was tasked to promote Rottet Studio on projects across the United States and highlight Lauren’s unique aesthetic, love for architecture, design, modern materials and contemporary interpretations. With a customized and collaborative approach to developing narrative – based ideation, we have worked with Lauren and her design team on brand positioning, media outreach and nurturing essential influencer relationships to maximize visibility for her firm.  Most recently, we assisted in promoting Rottet Studio’s latest development, the interiors of Central Park Tower, the world tallest residential building in NYC, with a launch strategy and an upscale event for the media elite that amplified Rottet Studio brand as a true tastemaker and leader.

Say Hello to Perfection

 Hamilton Beach, the #1 small kitchen appliance brand in the USA* brings its award-winning expertise and introduces the new Professional Juicer Mixer Grinder (JMG) in India for the modern Indian household, home chefs, and engaged cooking aficionados(and super duper chefs!). The JMG sets a new standard in mixing, grinding and blending products for the commercial and consumer markets, with superior performance, durability and safety.

Through an integrated approach, Gita PR headed to India in 2019 to coordinate and implement VIP press launches in 3 cities (Bangalore, New Delhi and Mumbai).  The brand was presented to India’s most prestigious editors and influencers, alongside famous chefs, with the goal of capturing a new audience, earning influence and changing behavior and buying patterns. In anticipation of the launch events in these select cities, we introduced the JMG and Hamilton Beach Brands to editors, food bloggers, chefs, KOL, social media influencers and cultivated meaningful relationships that required creativity, tenacity, and above all authenticity rooted in a deep cultural understanding to immerse successfully in the India market. We secured impactful editorial coverage in print, digital, social and broadcast channels by crafting brand stories and amplifying testimonials that allowed a memorable connection between the brand and target audiences in India.

The Rise of the Phantom

An enduring icon for over 100 years, Rolls-Royce has defined luxury and excellence in motor cars.  It’s marquee symbol, “The Spirit of Ecstasy” signifies grace and seamless movement.   In 2012, Rolls-Royce launched the Phantom II and GITAPR was brought in to engage the New York media for two launch events at the Rolls-Royce Manhattan and Long Island showrooms.  Focusing on our list of VIP media, we organized a PR strategy and engaged business and design journalists along with influencers to attend the unveiling while garnering editorial coverage in New York magazine, Forbes, etc.

The Haworth Hotel – Patricia Urquiola’s first hotel in North America

Haworth Inc. is a privately held, family-owned office furniture manufacturer headquartered in Holland, Michigan, United States. Founded in 1948 by G. W. Haworth, the company designs and manufactures adaptable workspaces, including movable walls, systems furniture, seating, storage, and wood casegoods. Aside from being an office manufacturer, Haworth is a knowledge partner with research into the latest workplace trends.

GitaPR was commissioned by Haworth to promote their latest design project, Haworth Hotel, with interiors reimagined by Spanish designer Patricia Urquiola.  Our firm worked with promoting the hotel’s redesign with various media outlets and secured coverage in global and US design publications such as Wallpaper*, dezeen, The Architect’s Newspaper, Design Milk, Surface, Curbed, etc.

A Passion for Charity and One of India’s Most Admired

Nita Ambani is one of India’s most recognizable women in business. Married to billionaire, Mukesh Ambani, Chairman and Managing Director of Reliance Industries in India, Mrs. Ambani has received numerous honors and recognitions including Forbes Asia’s 2016 list of most influential women business leaders in Asia, India Today’s fifty high and mighty Indians list, as well as many others. Ambani is the first Indian woman to become a member of the International Olympic Committee (IOC) and is the Chairperson and Founder of the Reliance Foundation.  Outside of her role at the IOC, Ambani is the co-owner of the Indian Premier League Cricket Team, Mumbai Indians. She has also led the ‘Education for All’ (EFA) initiative as part of Mumbai Indian’s way of giving back to society, which focuses on underprivileged children and creates an awareness for education through various media platforms.

In 2012, Vanity Fair magazine approached GITAPR to assist the editor with a feature story on the life and charitable work of Mrs. Ambani. Our firm’s presence in India made it possible for one of the world’s distinguished magazines to make the connection with Mrs. Ambani’s office.  We helped manage the conversations between the New York editorial team and Ambani’s India’s office for several months before receiving final approval for the profile story.  An editor, along with a photographer traveled to India and the GITAPR team was onsite to liaise with the India team.

The result was a long form feature story on Mrs. Ambani, her contributions to India society, her creative business initiatives and her important charity work. For the first time, Vanity Fair readers got a glimpse into the life of India’s beloved Nita.